The role of the product owner is often overlooked, yet it is the main reason why Scrum teams struggle. A trainer colleague of ours once mentioned that he does ten times more scrum master courses than product owner courses. This proves that there isn't enough focus on doing Agile product management well!
Project success is twofold. If a Scrum team is like a high-performance vehicle, then the product owner is like an experienced driver. Without an effective product owner, your Agile teams will go nowhere fast.
International certification with Scrum Alliance
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